Industrial and Systems Engineering
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EGR 506 Managing New High-Tech Product Launches
3 Credit Hours
This course covers new high-tech product development and launch from the perspective of the technical product manager responsible for developing and launching new products and new lines of business within the high tech firm. Topics cover entrepreneurship and “intranpreneurship”, product management, the entire spectrum of the new products development and launch process starting from concept generation, ideation, concept evaluation, and business case analysis all the way through market testing and product launch. A particular emphasis is placed on the planning and development of a new product for the student’s current employer. Students may also use this course to plan a new start up company if they are not currently employed. Each phase of the new products management process will be covered and illustrated by case studies. Life cycle product management will also be addressed. Students will generate a new product business plan as a course project. This course will be operated as an online asynchronous seminar course. The course covers a wide range of topics and here, they will be addressed through a series of mini case studies. The course consists of 14 weeks. Each week, there will be 2 video lectures. The video should be watched on or about Monday and Thursday, although you can vary this to fit your schedule. You may complete your readings, study and assignments at any time throughout the week. There will be reading every week. After the fourth week of the course, there will be ongoing project work. Twice during the semester, you will be asked to submit a case report.